Career

Designed for Pleasure State (everyday luxury lingerie) and Bendon Sport (technical performance). Conceptualised new season ranges through market/trend research and sales data review. Managed development from initial concept to final product: fittings, colours, fabrics, components. Presented new season ranges to CEO and departments (Wholesale, Planning, Retail, Production). Maintained brand reputation through quality design focused on wearer comfort, function, aesthetic and price point. Built and maintained technical documents, managed vendor factory communication.

Designed for Pleasure State (everyday luxury lingerie) and Bendon Sport (technical performance). Worked under high pressure at fast pace in agile manner to meet shipping deadlines. Contributed to seasonal range development across lingerie and activewear categories.

Maintained and built relationships with key customer accounts including Victoria's Secret and GapFit across lingerie, sportswear, athleisure and seamless garments. Oversaw development of co-creation and in-house concepts. Presented new season concepts to brand buyers at head offices in New York. Created technical sketches, presentation materials and tech packs using Adobe suite.

Researched trends and materials to inform concept design for Victoria's Secret and GapFit. Created technical sketches and presentation materials using Adobe Photoshop, Illustrator and InDesign. Carried out fittings with Garment Tech team. Worked with multiple departments (Sourcing, Sales, Garment Technicians). Received introductory training in CLO 3D software.

Product internship at luxury swimwear brand Heidi Klein during final year of university.

Costume supervision for BBC television production Royal Wives at War.

Design internship at Biondi Couture during studies at De Montfort University.